“I don’t
need all those items”
“My customers don’t buy that”
“I’ll just get the few things
that I know sell”
We hear these comments frequently when retailers consider our
freestanding Wiring Accessories displays. These displays contain a broad
selection of over 400 wiring products including switches, fuses, heat shrink,
terminals, tools, testers, wire ties, conduit, and wire. We understand it can
seem like a bit much when you’ve only been carrying a couple dozen items in the
category.
Here’s the thing though. . .
Every retailer that tries one of the displays quickly changes
their opinion. They see customers buying items that the retailer didn’t know the
customer was buying. They experience increased sales and margins in the category.
They realize their customers DO buy that – and had previously been buying it from
someone else. Best of all, their customers come to think of them as more of a
one-stop shop for all their needs.
Will every item on our display turnover multiple times a month? No, but it all sells. The slower moving products were put there for specific
reasons. These contribute to the display being a complete solution. Those items
that don’t move quickly are the ones that your customer REALLY needs for that
one specific project, and you are their hero for stocking it. Offering a
complete category of items builds customer loyalty and increases average sale
size.
What we hear a year or so after adding a display is:
“Wow, everything on the
display sells!”
“My customers ARE buying that
and I had no idea!”
“I’m seeing more profit and
higher margins in wiring accessories!”
JT&T Products offers several variations of displays. We currently
have models customized for the Automotive, RV, Farm & Fleet, and HVAC
industries. Our displays come with preloaded panels of product. Set up is quick
and easy – usually about 20 minutes. The displays feature reorder tags on every
hook, and with our 98% fulfillment rate, you don’t have to worry about keeping
it stocked.
Use a gondola rack system and don’t have space for a freestanding
spinner? Since wiring products is all we do, we have past sales data and years
of experience. These tools will allow us to guide you to the best product mix
possible.
Give us a call today so we can discuss your specific needs.